Why we don’t follow trends at Eveleen

Why we don’t follow trends at Eveleen

Eveleen is a slow fashion brand. To put it in simple words, we don’t mass produce.

We work on a made-to-order basis to reduce unnecessary production and maintain a conscious production cycle.
The clothes are made using locally sourced fabrics. We believe in a fair, ethical and healthy working environment.

Trends are constantly changing. To keep up with trends means to constantly produce and consume resources. This creates a supply and demand imbalance.

Instead, we like to adopt a few elements, incorporate that into our designs and create more timeless pieces.

What’s ‘in vogue might not always feel flattering to you. So it’s always best to wear what you like and what makes you happy instead of jumping on the bandwagon!

We wish to reduce our carbon footprint and add value to our lives by creating a small positive impact.

– Puja Wani

Fashion Designer, Creative Director, Stylist & Blogger